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> Legacy ad-based search has devolved into a wasteland of misaligned incentives, conflict of interest and content farms optimized for ads and algos instead of humans.

> Path forward requires solving the core challenge: actually surfacing the content people want to see, not what intermediaries want them to see

These traps and patterns are not inevitable. They happen by choice. If you're actively polluting the world with AI generated drivel or SEO garbage, you're working against humanity, and you're sacrificing the gift of knowing right from wrong, abandoning life as a human to live as some insectoid automaton that's mind controlled by "business" pheromones. We are all working together every day to produce the greatest art project in the universe, the most complex society of life known to exist. Our selfish choices will tarnish the painting or create dissonance in the music accordingly.

The problem will be fixed only with culture at an individual level, especially as technology enables individuals to make more of an impact. It starts with voting against Trump next week, rejecting the biggest undue handout to a failed grifter who has no respect for law, order, or anyone other than himself.



On the one hand, you're not wrong. On the other, asking for individuals to change culture never reliably works.


Do you equate AI generated with drivel?


No, but there are many who use AI to mass produce drivel


Does their drivel actually stand out or gain market share?


It doesn’t really have to. A lot of it is spam sites that are just farming ad revenue, for example.


Does that mean all of their traffic is fake? If that's the case, we had this issue before AI.


No, it's real traffic. People get there via search engines typically. The sites are set up to rank highly for common search terms. The problem is that many people aren't savvy enough to recognize when they've hit such a site.

This scam did exist before AI, but AI has made it much easier to flood the internet with sites like this, and make them seem much more useful.




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