Yeah. Remember how much it'd mess you up to think that everyone else (or so it seemed) sas doing cooler stuff than you and just living better with all their shit figured out? Everyone else had a GF, didn't have acne and would go to cool parties at the weekends and somehow you were the outcast. Rememebr that feeling? At least back when i was in highschool this thought was only fueled by the occasional comment of something cool i wasn't invited to and it wouldn't chase to me home. Now Teens get online and are bombarded by a series of media conents that's designed for everyone to project just how good their lives are, how sexy they are, how unique and individual they are. I know i would've went pretty crazy with it all. I suspect just another way young people feel increasing competition. It doesn't just end at school or in the school tard, it's an upping of the social competition or just competition to have the best life in general.