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To me at 51, looking back at my own experiences, I think the things we tell ourselves work in a similar fashion to software; programming our identity.

The first "programmers" are our parents. Classic negative tropes like a parent saying "you'll never amount to anything" run in a loop in our brains for many years until finally that program expires (typically around mid life). In turn a negative identity will effect you in all areas of life, from how you interact with people to even your physical posture.

Perhaps the lowest level of "programming" you can do to yourself is the mantra - https://en.wikipedia.org/wiki/Mantra - you could see this like assembly language, and humanity has known about this for a very long time.

So yes, giving teenagers labels which they identify with and repeat to their friends has a reinforcing aspect to it. And social media has played a very significant role in providing those labels.

To me an interesting thing about TikTok in particular, compared to Instagram, is I think TikTok users are more concerned with the question "who am I?" vs Instagram which is more about "this is me" (telling the world who you are). That's what's made TikTok more popular as, especially when you're young, trying to figure yourself out is a major pre-occupation.



If you haven't already read it, you should check out "The Four Agreements" by Don Miguel Ruiz.

One of the mental models I gained from that book was (paraphrasing):

Society (other people) will try to program us with their own accumulated poison, and our job is to

(a) resist these poisonous worldviews/ideas/patterns instead of unthinkingly osmosing them "because a grown-up or peer said so", and

(b) not pass our own poison(s) along to others.




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