My hot take – we've gone past peak camera for most people.
Yes, there is an audience that want more and more camera, and the pro caters to that. For a lot of people they just want a pretty good camera that they can quickly capture their memories with, they don't really care for the phone to be wrapped in a camera with a dedicated button etc. I also think in terms of all the AI image processing vs. just giving a natural image the quality peaked at the iPhone 13.
I think the camera button is neat, and of course no one is going to avoid an iPhone because of it, but I don't know if it's really going to drive sales more any other small iteration would. Again, the innovation continues to comes from software features.
Yes, there is an audience that want more and more camera, and the pro caters to that. For a lot of people they just want a pretty good camera that they can quickly capture their memories with, they don't really care for the phone to be wrapped in a camera with a dedicated button etc. I also think in terms of all the AI image processing vs. just giving a natural image the quality peaked at the iPhone 13.
I think the camera button is neat, and of course no one is going to avoid an iPhone because of it, but I don't know if it's really going to drive sales more any other small iteration would. Again, the innovation continues to comes from software features.