Yeah, okay, hardware releases are incremental now. We get it.
But someone somewhere has a 5 year old phone with a busted screen and a dead battery and it'll be nice for them to get this phone or another similar new, highly capable device. And they'd probably like to know that this 5-year-newer phone has a whole bunch of new capabilities when they spend a big chunk of money replacing a big purchase.
Sure, I don't want to buy a new car. They're expensive and they depreciate. I would like to just keep driving mine, it's fine. But when the time comes that I do buy a new car I do want to know that it has a whole bunch of new, better things than the one I am replacing.
Don't forget that Apple makes the perfect phone for your girlfriend: the iPhone SE. The flashy marketing videos are for high-value high-vanity customers who throw money at them. She could buy that type of low-mid-range phone at $400 and run it into the ground until she is forced to upgrade by hardware failure.
But someone somewhere has a 5 year old phone with a busted screen and a dead battery and it'll be nice for them to get this phone or another similar new, highly capable device. And they'd probably like to know that this 5-year-newer phone has a whole bunch of new capabilities when they spend a big chunk of money replacing a big purchase.
Sure, I don't want to buy a new car. They're expensive and they depreciate. I would like to just keep driving mine, it's fine. But when the time comes that I do buy a new car I do want to know that it has a whole bunch of new, better things than the one I am replacing.
Don't forget that Apple makes the perfect phone for your girlfriend: the iPhone SE. The flashy marketing videos are for high-value high-vanity customers who throw money at them. She could buy that type of low-mid-range phone at $400 and run it into the ground until she is forced to upgrade by hardware failure.