We're predominately selling to US neobanks and fintechs, right now focussing on the smaller ones that are less tied into their existing solution.

KYB is vastly more complex than KYC because there are more things that need to be checked, and for each one a large range of acceptable proof documents. There are also many more edge cases e.g. change of business name or structure, foreign beneficial owners etc. that make an end-to-end solution tricky.

There are other players in this space but they tend to be tools to assist human analysts. We want to fully automate the low risk cases so that they never require human intervention.

Not necessarily vastly more complex because KYC has its own challenges (being accessible to end users, it is open to massive fraud rings).

But KYC is such a different problem space that few KYC companies would venture into KYB (and the other way around).