I think there is still some hope for self-healing of the web. Increasingly you can't find anything useful using Google, thus more will look for alternate search engines like Marginalia etc. Maybe they will unearth all the golden content from the ancient small web.
Don’t get me wrong, I think the behavior is crap, but I don’t perceive google as having a monopoly on search. I have not used google search at all for multiple years now.
Never put ads on them, nothing malignant, but the SEO wars have killed the small web.