when you stop dwelling on the random hot yoga posts while scrolling, after an ad scroll by, they will pump it up to other engagement content to feed the pavlovian cycle.
My consumption isn't high enough, I often look up at the interesting sport stories of the week, maybe a dozen post every day during the Olympics, but I used to use Twitter once a month to follow the NBA stories (hopefully it will work on Instagram, else I will end up subscribing to a real sport news media).
when you stop dwelling on the random hot yoga posts while scrolling, after an ad scroll by, they will pump it up to other engagement content to feed the pavlovian cycle.