Have we figured out a way to monetize AI-powered search yet? Presumably a product like this (or Perplexity) will ultimately be free, in which case they'll be forced to offer ads (bringing us back to Google's status quo) or perhaps worse, we'll have "product placement" in our AI-written results.
They might pay for it indirectly. For example, Apple just signed a deal with OpenAI and I could imagine a future where users of Apple devices get free access to some AI because Apple and that company made a deal.
Well, maybe, but I think the huge thing missing from this assumption is that Apple are not paying OpenAI anything, and are developing their own in-house and on-device models.
And a lot of what those on-model devices can do are what the average person will want.
And there's going to take a lot to move people meaningfully away from google.