Well not every compile. Obviously, incremental compiles (thanks to a tool like make) notice that the generated code is still newer than the inputs.

Obviously, you have files that are not generated. They don't need any gen tool.

That's a disadvantage. If you want to start using JSON at compile time in a file, and the technology for that is a code generator, you have to move that file to a different category, perhaps by changing its suffix, and possibly indicate it somewhere in the build system as one of the sources needing the json generator. Whereas if it's in the language, you just do it in your .cpp file and that's it.

Token based macro preprocessors and code generators are simply not defensible in the face of structural macro systems and compile-time evaluation. They are just something you use when you don't have the latter. You can use code generators and preprocessors with languages that don't have anything built in, and which are resistant to change (will not support any decent metaprogramming in the foreseeable future).