They are directing users __in__ in some cases though, no? I’m a perplexity user, and their summaries are often way off which drives me to the references (attribution). The ratio of fetches to clickthroughs is what’s important now though; this new model (which we’ve not negotiated or really asked for) is driving that upward from 1, and not only are you paying more as a provider but your consumer is paying more ($ to perplexity and/or via ad backend) and you aren’t seeing any of it. And you pay those extra costs to indirectly finance the competitor who put you in this situation, who intends to drive that ratio as high as it can in order to get more money from more of your customers tomorrow. Yay.