FWIW, "startup" is almost just as bad as "Microsoft" in this headline. Hell, I'd trust Microsoft more with my ADHD than a random startup, because the former is a large legal and media target and has a lot to lose, while many startups - including a lot of well-known ones - are glorified fly-by-night operations that, even if they won't screw you outright, will disappear in a couple of years (whether by shutting down or getting acquired), leaving you with sunk costs and no alternatives (well-funded startups tend to suck out air from the space they're operating in before disappearing themselves).