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Most adults claim that they're not influenced by advertising, yet studies show they are. I'm quite confident the same effect would be found in teens.


Negative advertising and positive advertising are quite different.

I'm definitely affected by both, but generally if I feel I'm being nannied my instinct is to go the other way. People don't need to be "convinced" to do things that are good for them - if they're not doing it, they likely just have reasons that you don't understand.




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