I would guess they wanted to say that an iPad "crams" everything that was there, and the act of crushing it is to allude to how thin it is.

Not my cup of tea, but everyone wants to shame everything nowadays. It's so easy to do virtue signaling by bashing, instead of creating.

I think it is a distasteful ad, but getting vocally "offended" about it is rather melodramatic.

It bugged me seeing all those nice things being destroyed.

There's been times in my life when any of those objects would have been nice to use.

> It bugged me seeing all those nice things being destroyed.

That was my reaction too. The destruction. Also bothered by how sloppy/messy it all was. It reminded me of those horror films/TV where an atrocity is being committed and they play a cutesy song.

I felt sad at the end. I wouldn't have traded all those things (life, real memories) for a single computing thingy (where we do not engage life but watch others).

Were any of those objects real?

Odd response. They were asking if it was CGI.

To me it looks like a combo of CGI bits and real bits.

> Odd response. They were asking if it was CGI.

> To me it looks like a combo of CGI bits and real bits.

On second look, it's entirely possible that they were asking that... I had read so many really defensive comments on other sites from Apple users about this ad, that when I saw this comment, it felt really snarky to me.

Your comment made me reevaluate it from a different perspective. It's like a night and day difference. So odd that I no longer see the snark. It seems like an honest question now.

Thanks for this.

To /u/pockybum522, sorry about that. Sometimes when the brain is exposed to a bunch of negativity, it begins to filter in a defensive way. I'm usually on guard for that. I failed this time.

It's in poor taste but it certainly has a lot of people talking about a new iPad release!

i preferred the dancing silhouettes on colorful backgrounds tbh

"The only problem with Microsoft is they just have no taste."

Now, it is Apple's turn.

> You can imagine the pitch: “All of human creation compressed into one impossibly sleek tablet.” But the end result feels more like: “All of human creation sacrificed for a lifeless gadget.”

Holy shit! No, I didn't feel that. It felt like it was trying to say the first thing.

I am a huge proponent of humans over technology. I fall on that side of essentially every topic. But this is just a cute/stupid ad for a tablet. The reaction to this appears to be negativity for the sake of negativity.

I'll be the contrarian here; I actually liked the ad! It got the point across and it was hella creative. All of the crushed items probably got recycled also.

Was this not cgi?

This article is off the rails. It's trying so hard to make this random ad controversial. I'm pretty petty and bitter but this article makes me cringe.

OpenAI (or some other AI company) could run a similar ad regarding web sites, specially the knowledge based ones. Why to visit a gigantic amount of websites filled with ads, fake news, clickbaits, rants and more if I can ask ChatGPT about specifically the topic that I want to know about?

Maybe is not right there now, but eventually we might finally build some version of "The Internet" box from IT Crowd.

This dust up is wild, IMO

The same idea, executed better by Blackberry: https://www.youtube.com/watch?v=8iQ9oepKScE

Whether you have the same reaction or not, I think it's interesting how badly Apple mis-judged what the reaction would be.

I was disgusted by the ad. Made me feel it got scripted by a machine, due to how it just is a display of domination of machine over man, and of disrespect for creators from around the world