People care, governments don't: see the whole recycling plastic thing where the responsibility is all put on the consumer with the 100 different bins we have to use now, and yet when it actually ends up somewhere it all goes to the same landfill anyway because governments haven't created any real plastic recycling facilities, thus we do all this busy work for no reason at all, except to lie to ourselves that it somehow helps. And many people believe that it does, so ... yay, I guess?
Well do remember that a lot of the recycling plastic, personal responsibility, carbon footprint thing was literally made up as a marketing gimmick by fossil fuel ...
