Yes. Exactly. If you become popular and your content/service goes nuclear then nobody is stopping you hiring an IT team and building out a server farm in your basement. All the equipment is available for purchase at a price way under what it was during this imaginary golden age of internet. But you need to be educated to use it and have time to build it and money to keep the lights on. Yes all these things you can do. However this is not a human right to have and why should anybody provide it to you for free and maintain it for you for free? That is the "cloud" you are complaining about. If you want to do it solo and have the time and money and knowledge to handle the tech stack then you can. Go for it.