It helps not to have built a business fully dependent on third party ads
Edit: related, perhaps also interesting to an international audience
Tweakers in the Netherlands recently announced a return of tracking cookies after switching to context-based advertising a few years ago. The reason given was that advertisers simply don't have tools to work with this, they'd need to implement custom software to both deploy banners to Tweakers specifically and then also to measure banners' effectiveness (like by appending ?utm_source=banner7271 to the URL). None of this is rocket science, but if you can publish on thousands of websites with one click and Tweakers requires talking to your software development team first... they were losing out. Ad-free subscriptions were and are available by the way, but people aren't buying them enough (not even the tenth part) to get rid of ads altogether. Github apparently does have that luxury
> removed all non-essential cookies
It helps not to have built a business fully dependent on third party ads
Edit: related, perhaps also interesting to an international audience
Tweakers in the Netherlands recently announced a return of tracking cookies after switching to context-based advertising a few years ago. The reason given was that advertisers simply don't have tools to work with this, they'd need to implement custom software to both deploy banners to Tweakers specifically and then also to measure banners' effectiveness (like by appending ?utm_source=banner7271 to the URL). None of this is rocket science, but if you can publish on thousands of websites with one click and Tweakers requires talking to your software development team first... they were losing out. Ad-free subscriptions were and are available by the way, but people aren't buying them enough (not even the tenth part) to get rid of ads altogether. Github apparently does have that luxury