This more analogous to different model years of a car, rather than entirely different car models.
The customer immediately and intuitively understands 14 is better than 13, 15 is better than 14, etc.
The main thing clear to me is that the "mental flow chart" involved in selecting an Apple phone is much, much clearer than it would be for selecting a Nokia.
This more analogous to different model years of a car, rather than entirely different car models.
The customer immediately and intuitively understands 14 is better than 13, 15 is better than 14, etc.
The main thing clear to me is that the "mental flow chart" involved in selecting an Apple phone is much, much clearer than it would be for selecting a Nokia.