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Thanks!

I'm in a similar boat. I'm not lecturing anyone having learned from success but having learned from failure.

I just spent an entire year spent building software products and they almost all failed. I wrote a long retro (too long, not edited, more for myself than for others, but if curious: https://www.billprin.com/notes/one-year-retro ) and the #1 cause of failure I wrote down was not doing enough talking to customers and customer development.

The one project I have that has a tiny bit of recurring revenue was not originally a project I had set out to build. I cold-DMed some people in a Facebook group and pitched a different project, and one guy told me he didn't like what I built but might pay if I built something different in the same space. And that was the only product I have thats worked. Goes to show the obvious - talk to users!

I see a lot of indie hackers talk about "audience building", and my initial read of that the purpose was that if you get a ton of followers on Twitter, then when you launch a product, you have a bunch of people ready to sign up. Increasingly, I'm thinking the much bigger value of audience building is that it's easier to get people to tell you what to build in the first place.

So yeah, customer development is not some magical thing that requires you to be a "business guy" or anything else, but it's hard, it's important, and sounds like we both need to do more of it :)



> I'm thinking the much bigger value of audience building is that it's easier to get people to tell you what to build in the first place.

Yes!

It’s basically inbound sales for business ideas.




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