Probably burned a lot of cash to build its dominant position and are now milking it back.
One way would be to sign deals reserving venue space in advance for a good chunk of the year. Artists wanting to perform there on dates reserved to Ticketmaster would need to sign exclusivity deals.
This has a network effect. The more they do, the more effective is the strategy and the easier it gets to keep doing it.
One way would be to sign deals reserving venue space in advance for a good chunk of the year. Artists wanting to perform there on dates reserved to Ticketmaster would need to sign exclusivity deals.
This has a network effect. The more they do, the more effective is the strategy and the easier it gets to keep doing it.