How much plastic does this actually produce? The DVDs are reused multiple times, as are the boxes. They are comparatively unlikely to end up in the environment, since they are in a closed and controlled environment - people are unlikely to just throw them out in the garbage. Packaging may be an issue. But there are many better ways to reduce plastic pollution - for example just driving a few miles less per year, or driving a lighter car: Tires are a much bigger source of plastic pollution and they shed microplastic directly into the environment and water runoff: https://www.nationalgeographic.com/environment/article/tires...
I'd rather have people kick back on their couch and watch a Netflix DVD instead of feeling great that they saved so much plastic, and then smugly drive their SUV to the next shopping mall.
I wonder if the total amount of energy required to stream the same movie from a datacenter across the country might even lead to more CO2-emissions in total. The internet isn't carbon neutral yet.
I'd rather have people kick back on their couch and watch a Netflix DVD instead of feeling great that they saved so much plastic, and then smugly drive their SUV to the next shopping mall.