Apple has been consistently terrible at cooling design, the only reason m1/m2 systems don't have thermal issues is because they sidestepped the problem entirely by building a very thermally efficient chip.
Not having the problem in the first place is the best way to solve it. We are discussing finished products. My M2 air lasts a million hours and doesn't get hot. My XPS lasts 4 or 5 and burns the top of my legs.
I'm not sure yours is the criticism you think it is.
Ultimately, heat is waste, and the less of it you generate, the better. When I said "thermals" I meant chip design, not cooling system design. This is obviously one of the huge benefits of their vertical integration.
I struggle to understand this Goalpost. Thermals and power go hard in hand. Battery life and noise follow suit. Overheated legs and wrists are not much fun either. In any case, most other laptops in a similar form factor have equal or worse cooling. Thermal throttling shows up on laptop reviews a lot.
Apple has been consistently terrible at cooling design, the only reason m1/m2 systems don't have thermal issues is because they sidestepped the problem entirely by building a very thermally efficient chip.