Apple also did a similar thing with OSX/macOS a few years ago - instead of making everything 10.XX they bump the major version (first number) every year now, continuing on from the 10 that the X represented, as if each version is the same increment as the jump from Mac OS 9 to Mac OS X (which was a jump to an entirely new codebase)
Android did that too, much earlier starting with 5.0. Previously the major version was something of an indicator of a major visual/conceptual redesign. 3.0 was the tablet version, 4.0 was the move to the holo design language, 5.0 was material. Then they just kept bumping the major version every year since.
Android did that too, much earlier starting with 5.0. Previously the major version was something of an indicator of a major visual/conceptual redesign. 3.0 was the tablet version, 4.0 was the move to the holo design language, 5.0 was material. Then they just kept bumping the major version every year since.
I also assume it's just for marketing reasons.