wait really? i thought "Threads" was pretty genius. it's a social network where people post threads. people already know and use the word "threads". you post tiktoks on tiktok, reels on reels, and threads on threads.
It's entirely happenstance, but I like the accidental reference to BBC Threads (the nuclear war TV film). Not only is it a "post apocalypse" evacuation site to many people, but the opening narration of the film muses on how society depends on the "threads" between us and others. Essentially describing the network effect that social media platforms live and die by
