> Reddit is going downhill... Maybe Meta could even buy it in a firesale?
The problem is Reddit has very little real value, and to get that value you'd have to go even further into pushing its users away from the platform as you'd need to be able to target and identify individuals.
Unlike Twitter, Instagram, Facebook etc the majority of Reddit is very intentionally anonymous, not even requiring an email address. A sizable portion still use 'old reddit' because of how awful and hostile the redesign was.
To get it to a point of profitability it would need to be more viable for advertisers, and that only comes with forcing them down users throats, which traditionally is not a reddit thing and would alienate people even more than they've already done recently.
It's also worth noting its 18 years old and still hasn't come remotely close to being profitable.
> The problem is Reddit has very little real value
I think the fact that users already go looking for a specific thing at a specific subreddit makes the value instantly apparent.
Being able to target users with an interest in your niche is infinitely valuable. Personalised ads are the entire business model of google and facebook to behemoths.
The problem is reddit is led by the most unqualified management of any top 10 most visited world site and they spent 2 quarters developing NFT profile pictures instead of mod tools, or advertiser platforms.
Having non intrusive ads, with good quality, that directly relate to what you care about? Is a dream of users and brands. Have an AMA with a movie start or a videogame developer and have them pay for it as marketing, or allow a weekly "share your news" from brands where they can talk new products, or versions of their thing.
There are a million ways to monetise reddit, in ways that the community would not be angry. But making it look like tiktok, forcing a terrible app, spending billions hosting your own images and video, and having mods do free labour for you while you fight to get any money in... is not the best way to go about it.
Reddit has a lot of value, just not people who can utilize it. Anonymous nature of Reddit doesn't matter when you have Meta's cookies while accessing it. Content is also nicely categorized so they can easily push, for example, insurance and credit card ads on r/PersonalFinance. It is pretty wild that Mark Zuckerberg is the only person to figure out how to make money off of social media after more than 20 years of social media existing.
The problem is Reddit has very little real value, and to get that value you'd have to go even further into pushing its users away from the platform as you'd need to be able to target and identify individuals.
Unlike Twitter, Instagram, Facebook etc the majority of Reddit is very intentionally anonymous, not even requiring an email address. A sizable portion still use 'old reddit' because of how awful and hostile the redesign was.
To get it to a point of profitability it would need to be more viable for advertisers, and that only comes with forcing them down users throats, which traditionally is not a reddit thing and would alienate people even more than they've already done recently.
It's also worth noting its 18 years old and still hasn't come remotely close to being profitable.