I agree that Twitter should pay it's own bills. But the causes for that are obvious from my POV:
* Their add platform is truly terrible. Ask anyone who deals in that area to compare it with Meta or Google's and they will laugh.
* They can't ship new products. Since 2008 they have increased the size of tweets from 140 characters to 280 characters, and that is the biggest change. Look how many things Facebook has tried in the same time. Some failed, but lots succeeded.
Also in the history of bad decisions, surely the decision to kill Vine is right up there? Occasionally people still find an old Vine video and share it. What could have been...
That’s not true about new products: since idk, 2018 or so, they’ve been constantly shipping new ML crap to ruin the main feed. This is why I closed my account in 2020. “Person you follow liked…” is the literal worst feature.
> Those features drive use but did they also increase profit, given that Facebook successfully enshitified their main product (the news feed)?
I don't have any insight into groups, but I do into Marketplace where yes it absolutely did.
I'd be astonished if Pages didn't have a measurable effect too since they are one of the main ways brands (which is a major source of FB revenue) interfaces with FB.
* Their add platform is truly terrible. Ask anyone who deals in that area to compare it with Meta or Google's and they will laugh.
* They can't ship new products. Since 2008 they have increased the size of tweets from 140 characters to 280 characters, and that is the biggest change. Look how many things Facebook has tried in the same time. Some failed, but lots succeeded.
Also in the history of bad decisions, surely the decision to kill Vine is right up there? Occasionally people still find an old Vine video and share it. What could have been...