All of your examples are unique, distinct separate product and problem spaces, whereas Threads is pretty aligned with Instagram as-is. A lot of the plumbing for Instagram is likely reusable for threads, and a lot of the same optimization techniques might apply just as well (or with minor tweaks). I don't think this is as much "launch something new" as it is "instagram with a mask on".
So. multiple attempts at cloning Snap, HouseParty, IRL etc. into standalone products were unique. And this one is just a minor tweak on Instagram?
Let's discuss this in another 6 months.
I can't predict what the future of Twitter is, but Threads would have been shuttered by then.
Snap was cloned extremely effectively within Instagram (stories). So was TikTok (reels). I'm actually surprised they aren't taking the same strategy here. Why create a new app? Why not add Threads to the existing Instagram, in the same way as Stories and Reels?
What apps are you referencing that Meta/Facebook launched and failed to clone Snap/Houseparty/IRL? Their snap competitor is Instagram, and it's still doing very well. Instagram is _also_ their TikTok competitor, and Reels has done a solid job in that space as well.
Thing is, these were intentionally created as experiments with the expectation that they would be eventually shut down, with whatever learnings integrated into the mainline apps.
Since about 2017-18 there has been a unit at Facebook called NPE, New Product Experimentation, tasked with producing these.
NPE was created in 2017.
Facebook had "Labs" in 2011-12.
The same idea keeps showing up again and again every few years thanks to a hugely profitable ads business.
