Honestly I'm scratching my head after migrating everything over to GA4 and staring at vastly reduced visibility into users and usage (for a web property).

So far, I have yet to find any meaningful value-ads to GA4 that UA didn't already do, and there is a long, long list of features (and dimensions) missing from GA4 that have been in UA for several years.

And the real question - why is google forcing everyone off of the platform abruptly and strong-arming everyone into using this watered down tool? Is anyone who worked on UA at google (former urchin team I would suspect) involved with GA4? Do they not see there is a massive feature gap?

Just curious if there is some redeeming feature here that I'm not using or haven't seen.