>"Deliberately exploiting a loophole to circumvent privacy controls is scummy behaviour"

  If (scummy < creepy){console.log("film@11")};
  else google = evil;

Tracking users is Google's core business. I'd be surprised if they were the only people who have figured out how to do this sort of thing.

Holding Google to some higher standard than other companies is naive at best. Its management has the same duties to the stockholders as any other company.