Except what you might think is not a valuable market segment is growing steadily every year. Newer generations of consumers are increasingly becoming hyper aware of the situations around them. It's not necessarily a good idea to poke the bear if you can avoid it in the first place. I know all this sounds absurd and this is coming from a developer myself. The companies that are just developing tooling or protocols should not have to worry about silly things like this and focus on improving their platform or the quality of it.

I am personally aware of what people are facing as I moderate one of the biggest housing activist forums out there and even highly paid software engineers are suffering allegedly according to a very popular post. This is why I think companies like 1passwd should be wary with what kind of content they are promoting as it might come back to bite them in the future. As I am writing this, there is a petition that was started by a 13 year old girl to stop our housing minister from profiting off the real estate market as many people think it's a conflict of interest.

But yes mistakes do happen and sometimes you wonder how something could get passed or if something had any oversight at all. Take a look at with what's going on with the .zip domain that was released by Google domains, a portion of the infosec community is furious because their work got doubled this week, there are blocklists such as blocklist.zip passing around so that people can remediate actions that is happening in that space with the ongoing phishing campaigns or the potentials of it.

Part of this is letting go of your ego and realizing that you might have made a mistake and owning upto it and taking the action. In this case its a non-issue from 1passwd, because they are providing a tool to make authentication easier, but if companies keep promoting real estate content excessively in the future or a pattern forms it might become an issue to the point of losing subscribers.

However, I think this is an opportunity for companies like 1passwd to be involved in the future by appealing to the newer generations as it might net them subscribers in the long term as well as positive mindshare from the community.

If a company embodied the values you profess here, I would boycott them.

I'm part of a much bigger potential customer segment than resentful bitter people that get mad at real estate companies and real estate markets for existing.

Tech cos would do well to completely reject this mentality described above. Consider mine a counter argument to yours, we'll let the market decide.

I think actually it would be prudent to completely write off the type of (non) customer you describe here, and save oneself the trouble of dealing with them.