I think some competition would be healthy for the App Store. For example, referral systems for iPhone apps are basically impossible to write with Apple's in-app subscriptions: the App Store API only allows two requests per user per year for extending subscriptions, meaning I can only reward users for two invites, but not beyond that. I can only assume this limitation exists to avoid some other loophole, but still, basic referral systems - like Dropbox' "invite a user and get 100mb storage" style - don't work.
Deferred deep linking is also broken. Of course, nobody likes tracking, but referral links also don't work anymore. You used to be able to send someone a single link to install the app and redeem a voucher/discount/special, now you always have to say "install the app, open it (!), then go back here and click this link".
I soooooo hope that this will improve with competition - at least point 1). And my biggest hope is that Apple will fix it in their store because of competition.
Deferred deep linking is also broken. Of course, nobody likes tracking, but referral links also don't work anymore. You used to be able to send someone a single link to install the app and redeem a voucher/discount/special, now you always have to say "install the app, open it (!), then go back here and click this link".
I soooooo hope that this will improve with competition - at least point 1). And my biggest hope is that Apple will fix it in their store because of competition.