These are post-tax income numbers for a single individual with no kids.

And the video of the guy earning decent money pointedly shows he blows half of it on good food and bars and going out.

The subtext seems to be to companies: 'this is what you should pay, anything more is wasted', so I'll say again, it seems like owner-class propaganda.

I still think these numbers are too low, at least for my metro area. $60k post-tax in the Philly metro area isn't enough to rent a decent place alone and also save for retirement. Maybe when they say "take-home" they're assuming that number is after paycheck deductions for healthcare and 401k, but they should definitely specify that.