While I get the logic of that idea, in practice at least for shorter texts that e.g. fit on two or maybe even three lines you're often/usually? still able to read the whole thing in one go and in the regular top-to-bottom order, so now you're wondering what a "Lane Fire" is supposed to be.
Absolutely, definitely at lower speeds. But that's the thing. When you're driving there should be consistency. You get behind the wheel, you read the way things com to you (or you go towards them).
While I get the logic of that idea, in practice at least for shorter texts that e.g. fit on two or maybe even three lines you're often/usually? still able to read the whole thing in one go and in the regular top-to-bottom order, so now you're wondering what a "Lane Fire" is supposed to be.