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> Any individual website which opts in will get more clicks with ChatGPT than without.

Not necessarily, especially if ChatGPT makes the user no longer need to even visit the website in order to get the content. Remember, google drives visits. ChatGPT aims to provide the answer.



There will less clicks to sites but the sites that allow indexing will get more clicks than if they didn't can both be true.


which sites will get clicks? Right now it doesn't show it sources at all and it's an open question if it can do proper attribution.


I think there is a > 50% chance that Microsoft and OpenAI throwing a bunch of incredibly bright researchers at the problem can figure out how to do proper attribution.




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