You jest, but when there is big companies poised to make big bucks from fake meat, it is completely naive to assume they have our interests and those of the planets in mind. History has shown the opposite time and time again.

The family-owned organic farm I buy my groceries from isn't Unilever, Nestlé nor has venture capitals expecting it to turn a massive profit.

Call me a selfish asshole, but I will keep choosing organically grown food from living beings (meat or vegetables) for my health. Y'all can eat your lab burgers.