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Less than half the population has decent geolocation by IP. Most people the IP address will only identify the country or even nothing at all.

Not much use if you want to search bakery's.



Coming from the CDN land this isnt true. We didnt put too much effort in to precision, but on the order of 99% of IP addresses get down to metro area. Cheap commerical providers like Maxmind get to the right postcode on the order of 90-95% of the time. Building your own latency and peering maps bridges that gap to 99% or better. Simply based on network topology and latency we should be able to get you down to post code or general area of a city.


Google is my ISP. My geolocated IP is accurate within a 15 mile radius. It doesn't matter if I have location services turned off or I'm using my desktop, searching "bakeries near me" finds them without issue.

I suspect that isn't all just one big coincidence.


Google has what 3 or 4 cities where they operate as an ISP, each with a pretty small footprint. It's no surprise anyone knows where you are.

A cable or telephone company has generalized coverage measured in states; some of them organize their network and customer IPs by small geographies, but sometimes all of southern california is in a single pool of IPs.




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