Definitely, and I have many friends who still play MMOs as adults who do the same thing. They open group chats with longtime (and new!) friends and play. The grind is a thing to do while everyone hangs out. But I also know people who turn their brain off and grind as a way to just pass the time. One of my favorite ways to waste time is to get a little high, fire up Diablo, and grind away. It's the same with social media. Social media can be social or it can be parasocial depending on how you use it.