> "Roughly twice per second, a Roku TV captures video “snapshots” in 4K resolution. These snapshots are scanned through a database of content and ads, which allows the exposure to be matched to what is airing.
There were users under the impression that Roku was unaware of the content it was displaying? Like 4K snapshot or not, if I know a user is watching an NFL stream, I know that ad played.
> There were users under the impression that Roku was unaware of the content it was displaying?
Sure, they expect Roku would know if they launched Disney+ or Netflix, but not that they would knew exactly what movie you were watching or what specific scenes you viewed and for how long. Same with personal videos cast to your screen via roku. It's pretty reasonable they'd know you were streaming content from your other devices, or which apps you were using, but less reasonable that they'd be watching over your shoulder taking notes.
There were users under the impression that Roku was unaware of the content it was displaying? Like 4K snapshot or not, if I know a user is watching an NFL stream, I know that ad played.