What are these magical studies you speak of? Because in my first hand experience... | Hacker News

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		celestialcheese on Aug 31, 2022 \| parent \| context \| favorite \| on: Show HN: EthicalAds – Privacy-first ad network for... What are these magical studies you speak of? Because in my first hand experience in ad tech and running an ad-monitized site, the net effect is that CPMs on Safari and Firefox (no 3rd party cookies) are about 60-80% lower than that of Chrome and Edge.

hedora on Aug 31, 2022 [–]

Does your site switch to content targeted display ads when it detects the browser has blocked third party cookies?

Link to study: https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...

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