Marketing the Auto Pilot. Self driving taxis by 2018 or whatever.
Everyone involved with programming or science in general should have called that a scam from the very begging and I'm still mystified that everyone bought it.
Yeah I definitely called BS on that one from early on. I was surprised at how convinced people were that actual "Full Self Driving" was right around the corner, but it seemed to almost 100% correlate with how much of a Musk fan the individual was, regardless of how much actual programming/ML knowledge they had.
Everyone involved with programming or science in general should have called that a scam from the very begging and I'm still mystified that everyone bought it.