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> for most of the more interesting consumer decisions, those that are “new” and non-habitual, prediction remains hard

Translation: Computers can't read minds.

A bigger generalization is that, whenever a software feature becomes essentially mind reading; someone's either feeding a hype engine or letting their imagination run away.

The best things to do in that case is to pop the bubble if you can, or walk away. I will often clearly state, "Computers can't read minds. You're making a lot of assumptions that will most likely prove false."



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