For me the biggest thing that helped my "personal brand" wasn't so much the blog, but was taking some of the blog entries and submitting them as talks for programming conferences.
Being a speaker at a decent size programming conference, opens up a lot of networking opportunities.
The blog provided an outlet for me to make an idea into something more concrete, as well as allowed me get early feedback on the idea. I used this to refine the idea into something that would be of interest to a larger audience.
Being a speaker at a decent size programming conference, opens up a lot of networking opportunities.
The blog provided an outlet for me to make an idea into something more concrete, as well as allowed me get early feedback on the idea. I used this to refine the idea into something that would be of interest to a larger audience.