Good answer. I'll add that as a middle manager, it's your job to take a large umbrella strategy and break it down into actionable terms for your team. I think this is the root of the OPs problem. These meetings are for disseminating a goal/strategy that is set near the top of the organization. It has to be broad and generic in order for different groups to enact. It's up to the management of each team (whether its sales or engineering) to translate the company goals into specific goals for the team that are understandable.