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Jason Cohen is one of my favorite people speaking in this space.

Here’s a great, actionable, talk he did at the equally informative Rob Walling’s conference.

https://youtu.be/otbnC2zE2rw

(I have followed this advice, and it has brought me a level of success and comfort I didn’t know I could have, as an admittedly run of the mill developer)



Wow - that is some very high quality information about bootstrapping. And I co-founded a profitable SaaS!

Caveat: when someone talented explains things, there is a lot of “it’s obvious” (to them) and they can easily explain why it is obvious, and it all sounds convincingly obvious (successful founders often are very convincing - correlation). However the details of how he learnt his opinions and the details really really are not obvious unless you have the right talents, or perhaps if you can develop the right skills (where it is only rarely obvious how to learn them well).

Aside: I loath the term micro-SaaS - especially when applied to a business with “$1,000,000 ARR” - but even the spelling is crappy. What does micro imply? Jason mentions at the start he prefers the word “self-funded” which I really like (presumably the title of the video uses “bootstrapped” because that’s more common?).




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