One company I worked for had an employee's only "coffee shop" because they claimed that they wanted only good coffee. They charged Starbucks style prices, but if you brought a company mug (and when you were hired you were given exactly one, but you could buy more at retail costs) you could get black coffee for "only" $1.

It doesn't matter how good your beans are or how far they are driven in if you are still just making industrial sized carafes of black coffee. The "mandatory" company mug becomes a symbol of control (among others; the company had some strict rules about desk adornments). The "coffee shop" mentality creates the cashier flow and long lines of an actual coffee shop, with the even more awkwardness that any conversations are in full view of your bosses (all the way up the chain) because they chose to subject themselves to this too "for good beans" every morning.

I learned a lot from that job, including how often what people say they want ("quality") is a mask for what they really want ("control"). I'm not sure I'd ever again choose to work for a company where making coffee at home and bringing it in the travel mug of your choosing was a small daily act of rebellion.