i think thats great because you had the context for what the state of the art was at the time, and then were presented with something clearly beyond.
i'm interested in how to do that, but with extra added context for those without your context. maybe like a "ghost" view (like how people do in speedrun games) of where you'd be/what you'd have to do without the thing.
Right it worked well because it was done at a conference on big data, so everyone in the audience was primed. But finding targeted audiences is a good way to shortcut the context.
Also important is knowing if your tool is early or late in the innovation cycle. If you're early on, then the biggest part of your job is convincing people they have a problem they need solving in the first place (arguably blockchain is in this phase right now, where a lot of what those companies have to do is convince people they are solving a real problem). If you're later on, like Cloud Spanner, people already know they have a problem and will be excited about a solution.
i'm interested in how to do that, but with extra added context for those without your context. maybe like a "ghost" view (like how people do in speedrun games) of where you'd be/what you'd have to do without the thing.