>She launched a short-lived solo career, record label and clothing line, but her “brand” appeared in terminal decline. So she started her own booking agency, with herself as the sole employee, calling up clubs across the country masquerading as the personal assistant to one Lisa Maffia, formerly of So Solid Crew, now an international solo star and occasional fashion designer. Her PA, “Celine”, was tasked with asking clubs’ management if they’d be interested in a personal appearance. “The bookings came in almost immediately,” Maffia beams. “I hustle. Never been afraid to hustle.”

That's some startup hustle!