Rob here from Rownd. I consider us an Auth0 competitor. They focus 100% on authenticating prior to entering an app. We can carry authentication across websites and apps and want to "kill the login screen" by allowing users to try out apps and content without "signing up".
"kill the login screen" is an interesting message, and IMHO warrants a much more prominent placement on the site. Walk a visitor through what that means, since it's a pretty radical departure from what everyone is used to doing. Remember the Salesforce No Software logo? Perhaps you could do something similar.
