* Aggressive competition who are ready to use dark patterns on all platforms to push their own products. All of Google, Microsoft and Apple are doing it one way or another.
* No financing. Pocket and Mozilla VPN are rather miserable revenue streams and therefore FF relies on the likes of Google for the bulk of their budget which means that they are limited in what they can do against Google.
* Really old code base that needs to be adapted for the modern web which takes money and resources from other initiatives.
* The Mozilla Foundation which seems to consider the browser a golden hen that will provide them nice profits to waste.
Saving it is nearly impossible. The things to happen are:
* major legislation that must level up the browser market or an economic shift that will break Google, Microsoft and Apple dominance on the major user platforms.
* a miracle new money tree should grow up in San Francisco such that it will be an independent revenue source for the project.
* much more people and organizations should invest in improving the browser either with money or effort (magic tree or failure of all other browser engines).
* Firefox should be liberated from the foundation and be a community project like Debian so that people have better feeling of ownership of the project.
