I wouldn’t worry too much about AWS or Azure. When AWS realised how much money the European Public Sector spends on the public cloud a good few years back they went from being behind Azure in terms of complaisance to now being ahead.
I’m Danish and as we’re a notorious Microsoft country I have the most experience with everything Azure, but the fact that Amazon was so quick to ensure that 100% of the workers who ever come near the services they sell within the EU are EU citizens is something that we still looks somewhat envious toward. It’s actually an area where Microsoft might eventually run into some trouble if they don’t work on their compliance but I can certainly understand how it’s hard when one of their key selling points to Enterprise is that we can call Redmund.
I don’t think the EU will get into much trouble over this, however, and I don’t think it will have too much of an impact on our tech industry. I do agree that it’s not likely to help European alternatives to Microsoft or Amazon, but that’s not exactly the point or the legalisation is it? It’s there to prevent EU citizens and our personal information from becoming the primary commodity that is sold between giant companies.
Advertisement companies like Google will no doubt struggle with this going forward, but is that really a loss for anyone?
I’m Danish and as we’re a notorious Microsoft country I have the most experience with everything Azure, but the fact that Amazon was so quick to ensure that 100% of the workers who ever come near the services they sell within the EU are EU citizens is something that we still looks somewhat envious toward. It’s actually an area where Microsoft might eventually run into some trouble if they don’t work on their compliance but I can certainly understand how it’s hard when one of their key selling points to Enterprise is that we can call Redmund.
I don’t think the EU will get into much trouble over this, however, and I don’t think it will have too much of an impact on our tech industry. I do agree that it’s not likely to help European alternatives to Microsoft or Amazon, but that’s not exactly the point or the legalisation is it? It’s there to prevent EU citizens and our personal information from becoming the primary commodity that is sold between giant companies.
Advertisement companies like Google will no doubt struggle with this going forward, but is that really a loss for anyone?